"Knowing whether one has a visual or auditory or kinesthetic brain makes our communication effective and our relationships rewarding", says Dr. Pon, Founder, Inner Universe,
For example, in the case of car sales, stressing the different features of the car depending on the customer's brain preference, convinces the customer easily. For an 'auditory brain' customer, the stereo system and the whisper-quiet ride may be more appealing. For a 'visual brain' customer, the pleasing colour and the large windows may be appealing. And for a 'kinesthetic brain' customer, the comfort of the leather seats and the smooth ride may be appealing.
When it comes to learning, a auditory brain learns better with background music, whereas the same background music hinders learning in the case of a visual brain